Brochure Design

A well designed brochure provides potential clients with a direct and visually attractive means of understanding the services your company provides.

With a variety of sized and folds available, a brochure offers the chance for you to be creative with your design. Whether you want to present your company as being corporate, or “way out-funky- yet-always-professional”, we’ll help you choose the shape, size and style that is best suited your marketing needs and budget.

Brochures are not only a cost effective means of direct, result-oriented marketing, but they are also durable and generally have quite a long life-span. The unit cost of producing a brochure decreases as the number being printed increases; as such the costs are relatively low compared to one day's worth of ad placements in a newspaper or on television. Furthermore brochures are often stored by clients for future reference.

I-Design will help define your product/service to prospective customers, as well as build brand awareness through a quality brochure design. Although we do not offer on site printing of brochures, we are happy to refer you to and/or liaise with various tried and tested printers.

A few tips:

The brochure content should be of your customer interest, your prospective can store it for further referal or even pass it to their friend rather than throwing it in garbage if they find it of no use.

When designing any type of brochure, there are a few things you, as the client, should keep in mind to ensure that your brochure serves its purpose as a communication tool effectively.

Keep text to a minimum (or, at least to a reasonable length!). This ensures that your message is communicated quickly and effectively, without the frills and fuss! (This tip is obviously not applicable to instruction brochures, where the text is directed at explaining the sue of a product.
Creating diagrams could however, be a suitable substitute for lengthy text).

Colours

Images / Photography

Cut and Fold. When deciding on a die cut for your brochure, remember to keep its main purpose in mind. Does the cut suit your company’s image? Where will your brochure be displayed? Is it small enough to fit in someone’s handbag, or large enough for an A4 folder, as part of a larger marketing campaign?